Data to Improve the Customer Experience

Data to Improve the Customer Experience

Date(s) - 09/03/2015
1:00 pm - 6:00 pm

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The rail industry daily collects a significant amount of data about train performance, facilities at stations and on-board trains, rail assets, train fares, timetable, routes etc.  This is constantly being added to with more data of greater currency and detail, which is then turned into information for staff and customers.

With this explosion of data comes an opportunity to look afresh at the information services provided to the travelling public. How can the rail industry use data more efficiently to improve the travellers’ experience and their satisfaction with rail transport?


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In order to respond to this challenge, RRUKA will be launching a funding competition championed by the Association of Train Operating Companies (ATOC). The competition will make up to £200k available for a number of academic-led feasibility studies, which will look at innovative ideas to make best use of data in order to provide a better customer experience (we are likely to fund between 3 to 5 feasibility studies).

You can download the competition specification document below.

Competition Brief_Data to Improve the Customer Experience (4228KB pdf file)

Please use the templates below to submit your feasibility study and iCASE proposals:

RRUKA feasibility study proposal_Template (648KB doc file)

iCASE proposal_Template (37KB doc file)

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Information day: 9 March 2015

An information day will be held on 9 March  2015 to provide interested bidders with the opportunity to hear from and discuss with industry experts, network and form consortia. The information day will be available as a face-to-face event and also via webinar (details of which will be made available soon).

UPDATE 9/03/2015: Registrations are now closed.


Information Day Programme_9 March (289KB pdf file)

Who should attend?

Academia: We would encourage representatives and experts from different disciplines to attend, particularly those from the following departments:

  • Engineering
  • Design
  • Computer Science
  • Information Technology
  • Maths
  • Data Science
  • Behavioural Science
  • Human Factors
  • Business Schools

Industry: Industry representatives are also invited to the information day. They are welcome to join academic consortia and provide support, however they will not be eligible for funding.

Please register your interest below.


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Showcase your capabilities

Academics are welcome to produce posters about their Institution’s capabilities in the area of data and customer experience. This may encompass a number of departments, therefore you are encouraged to talk to relevant colleagues.

Electronic copies of your posters are due by 5 March 2015. Posters will be shared on the webinar platform and will be exhibited on the day.

  • Click on 'Browse', select a file, and then click 'Submit'.

Hard copies of your posters needs to be posted (or brought on the day if you are attending in person) by 3 March at the following address: RRUKA , c/o RSSB, Block 2, Angel Square, 1 Torrens Street, London EC1V 1NY

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Delegates can attend the information day on 9 March either in person or via webinar (details will be made available soon).

UPDATE 9/03/2015: Registrations are now closed.


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