Better services, better journeys, better value

On 9 March 2015, RRUKA and ATOC launched a £200k feasibility study competition on ‘Data to Improve the Customer Experience’.

RSSB will also fund one industrial CASE studentships from the Engineering and Physical Sciences Research Council (EPSRC) to support research in this area.

Information day, 9 March 2015:

The event gave academics an opportunity to hear first-hand from a number of industry experts what the rail industry challenge is with regard to the use and gathering of data to improve the customer experience as well as the industry’s aspirations for the future: providing a better service, for better journeys in order to deliver better value.

The programme included presentations from the Association of Train Operating Companies (ATOC), Rail Delivery Group (RDG), Passenger Focus and Transport for London (TfL). Experts from the finance sector and the Highway Agency (which, similarly to the railway, also deal with an abundance of data and information sources) presented how their sectors have also tackled the data challenge. The discussion spanned from availability of data to accessibility of the railway for disabled customers; from what information passengers would like to receive to new ‘smart ticketing’ initiatives etc.

The recording of the event is available via the webinar platform: presentations are also available on SPARK.

Please make use of the ‘Networking’ page on the webinar platform to get in touch to other delegates.


About the competition:

The RRUKA/ATOC ‘Data to Improve Customer Experience’ competition seeks novel ideas on how to make best use of current data to improve the customer experience and make rail customers’ preferred form of transport for reliability, ease-of-use and value.

  • The innovative ideas put forward by the academic community will have to show a good understanding of the needs of the ‘customer of the future’ and will have to consider how to ensure data safety and security.
  • A proposals could be an evaluation analysis to test the feasibility of future technologies and their impact on rail customers or a small scale model or demonstration.
  • We are planning to fund as many feasibility studies as can be afforded within the available £200k grant. Potential bidders should note that 3 to 5 feasibility studies are expected to be funded.
  • The competition is 100% funded.
  • The competition is open to all interested academics from all relevant departments. Cross-departmental collaboration is highly encouraged.
  • You must be a registered RRUKA member in order to apply to this competition. Register now.
  • The proposals should relate to one of the four challenge areas identified in the briefing document (see below), i.e. Accessibility; Customer comfort; Information; Data sources.

Key dates and template:

Download the competition specification document below:

Competition Brief_Data to Improve the Customer Experience (4228KB pdf file)

Please use the templates below to submit your feasibility study and iCASE proposals:

RRUKA feasibility study proposal_Template (648KB doc file)

iCASE proposal_Template (37KB doc file)

Submit your proposal via email to:


Proposals due (for both feasibility studies and iCASE) 27 April 2015
Winning bids will be announced w/c 18 May 2015
Feasibility studies due to start no later than 7 September


Where to find useful data:

Passenger Focus:

– Industry data:
– Developer feeds:
– National Rail Enquiry Information Feeds Developer Pack:

TfL open data:

Network Rail operational data:


This entry was posted in Announcement, Funding, RRUKA News. Bookmark the permalink.

Comments are closed.